Interview

Phoenix from the bathtub

Interview with Tünde Hartwieg, CEO of MediaSpa - treatments for men

What does MediaSpa - treatments for men do?
MediaSpa - treatments for men offers face and body treatments for men. The MediaSpa - treatments for men team is not the first to offer such services. But it is the first of its kind in Germany to devote itself exclusively to the needs and wishes of men.
 
And what can expect when they arrive there?
An atmosphere that has been especially created to make men feel at ease. A stylish and masculine interior, inspiring colours, high-class materials, and excellent service. There is a relaxed atmosphere in the MediaSpa - treatments for men lounge. Our customers enjoy a welcome drink on their arrival, while they follow the news of the day on a flatscreen TV or have a look through a motivational book from the MediaSpa - treatments for men library. Wireless-LAN is also available. The treatments are performed with no time pressure and there is plenty of time to rest, both before and after the application. For example in our sauna. Our treatment couches are among the most modern and comfortable in the world.
 
What is different about gentlemen's' cosmetics?
Men are different. And men's skin is also different. Which is why it requires quite different treatment. The MediaSpa - treatments for men research department has looked into what is special about men and their needs. As a result, it has put together a special male treatment programme. The MediaSpa - treatments for men team has been trained by experts to pay particular attention to these special requirements. Further training is provided continually to ensure that our team is always up to date and constantly able to offer customers what is best for them. Men's skin is thicker and more porous than women's skin and it produces twice as much sebum. This is due to the male hormone, testosterone. The skin can rapidly become greasy and has a tendency to display impurities. In addition to this, men's skin contains more collagen and fatty deposits. This means that it is better protected and ages more slowly than women's skin. After all, men's skin is constantly subjected to stress from shaving. And when a man's skin ages, it does so abruptly. Instead of developing fine wrinkles, like a woman's skin does, a man's skin becomes rapidly furrowed.
 
Why provide treatments especially for men?
Is it worthwhile? According to current market research, 25% of all people visiting cosmetic studios are already men. The number of men visiting these establishments has more than doubled since 2001, and it continues to grow at the rate of about 10% per year. After the centre in Munich has opened, the plan is to follow on with similar facilities in other large cities.
 
What motivation do men have for visiting a spa such as yours?
The challenges facing men in the modern world are enormous, both in business and in their private lives. The body's natural defence system becomes weakened as a result. This expresses itself as lethargy, a symptom which is quite visible. Men know the importance of a well-groomed appearance. Scientific studies have confirmed what has always been perfectly obvious – well-groomed men are more successful, not only in business, but also with women.
 
Why should a man choose to go to MediaSpa - treatments for men?
That is up to the man to find out. Just give it a try. You will notice the difference.
 
How often should a man visit you?
The skin rejuvenates itself every 28 days, or once a month. Face and body treatments are not only done to care for the skin but they are also relaxing and revitalising. There are many men who come to us every week.
 
What do you do when a women wishes to undergo treatment at your spa?
We recommend her a good cosmetics institute in her area.
 
What products does MediaSpa - treatments for men employ?
MediaSpa - treatments for men works independently of all manufacturers, which means that it is able to select the optimum and most effective products for each and every customer. The competence team conducts exhaustive discussions to select those products that ensure a well-groomed appearance and a sense of well-being. The selection criteria for a product are that no animal experiments are involved, it is environmentally friendly, its ingredients come from ecologically sound sources, and the packaging is recyclable.
 
How long has MediaSpa - treatments for men been in existence?
MediaSpa GmbH was founded in May 2005. The first spa was opened in Munich in April 2008.
 
What does the name MediaSpa - treatments for men mean?
Media: the mediator between the source and the receptor. Spa: in the German-speaking area, the term denotes a health and wellness facility. MediaSpa - treatments for men is the mediator that leads to a well-groomed appearance and a sense of well-being.
 
What did you do before you started MediaSpa - treatments for men?
I was a nurse.
 
And how did you get the idea to start MediaSpa - treatments for men?
I was lying in the bath and the idea just came to me: why not open a spa especially for men? And then I got out of the bath and set about doing it.
 
Thank you very much for talking to us.

Press contact:

MediaSpa GmbH treatments for men
Administrative office: Betastraße 10E in 85774 Unterföhring
Tel.: 0800 - 24 24 200 Fax: 01805 - 558155
Internet: www.mediaspa.de